2. Information We Collecta. Personal Information. In the course of using the LookLab Service, you may provide us with personally identifiable information. This refers to information about you that can be used to contact or identify you, and information on your use of and activities in connection with the LookLab Service that may be connected with you (“Personal Information”). Personal Information that we collect may include, but is not limited to, your name, phone number, birth date, credit card or other billing information, email address and home and business postal addresses, physical description and attributes. Personal Information may also include information you supply to us in the course of using our Site including your preferences, interests, tastes and styles, product preferences, wardrobe, and purchase history. Other types of content submissions may also contain Personal Information. For example, photos may show your face, home, clothes, or other identifying marks. Other submissions, such as graphics, avatars, blog entries, and comments may contain data that can be used to identify you, either on their own, or in conjunction with other submissions.
b. Automatic Data Collection. When you use the LookLab Service, our servers automatically record information that your browser sends whenever you visit a website. This information may include, but is not limited to, your computer’s Internet Protocol address, operating system, browser type, the web page you were visiting immediately before you came to our Site, the search query you submitted to find our Site on a search engine, what features of the LookLab Service you use and how you use them. We also use data collection devices such as "cookies" in certain portions of the LookLab Service. "Cookies" are small files placed on Your hard drive that record snippets of Data and which We use to assist Us in providing customized services. Certain features of the LookLab Service are only available with the use of a "cookie." We use this information to determine Our visitors' needs, demographics, interests, and behavior to better understand and serve You and other users. Some cookies are "session cookies" meaning that they are automatically deleted from Your hard drive at the end of a session. Other cookies are persistent, and remain on your hard drive after you conclude your use of the LookLab Service. You are always free not to accept cookies if Your browser permits.
c. Third Party Data. In the course of using the LookLab Service, and interacting with third parties encountered therein, we might receive information about you from other sources and add it to our account information. Examples of such information include which third parties you interact with, and the nature of those interactions. We may also use a third party advertising company to serve ads on Our behalf across the Internet that may collect information about Your visits to the LookLab Service. This is primarily accomplished through the use of a technology device, commonly referred to as a Web beacon, cookie or an action tag, which is placed on various Web pages within the LookLab Service or in an HTML e-mail that allows the third party advertising company to collect information. There may also be a number of services offered by external service providers that help You use the LookLab Service. If You choose to use these optional services and in doing so disclose information to the external service providers or grant them permission to collect information about You, then their use of Your information will be governed by their private policies, if any.
3. How We Use Personal Informationa. We may use Personal Information (i) to provide and improve the LookLab Service, including features, content and related services, as well as personalizing your experience, (ii) to administer your account and your use of the LookLab Service, (iii) to enable you to enjoy and easily navigate the LookLab Service, (iv) to better understand your needs and interests and to provide you with features and offers, including advertisements, targeted to your interests, (v) to fulfill requests you may make, (vi) to personalize your experience, (vii) to provide or offer software and/or web site feature updates and product announcements, and (viii) to provide you with further information and offers from us or third parties that we believe you may find useful or interesting, including newsletters, marketing or promotional materials and other information on services and products offered by us or third parties; (ix) to facilitate follow up and subsequent dealings with third parties listed on the Site, and to enhance their ability to serve you efficiently and effectively; and (x) to resolve disputes, troubleshoot problems and enforce the TOS. If you decide at any time that you no longer wish to receive communications initiated under part (viii) of this paragraph, please follow the unsubscribe instructions provided in such communications or update your “account” information.
c. You may, of course, decline to provide certain Personal Information, and you may always revise or remove information you have provided, but then you may not be able to utilize the Site to its fullest potential (See “Accessing, Reviewing, and Changing Your Profile”, below).
a. Compliance with Laws and Law Enforcement. We may be required by law to disclose information to the government, law enforcement agencies or third parties. We also cooperate with law enforcement inquiries and with third parties to enforce laws, and may disclose any information about You to law enforcement and other government officials as We in Our sole discretion believe necessary or appropriate in connection with any investigation of fraud or other activity that is illegal or may expose Us, You, or any other third party to liability.
b. Other Users. We will display Your Personal Information in Your profile page and elsewhere in the LookLab Service according to the preferences You set in Your account. Any information You choose to provide should reflect how much You want all other users to know about You. We recommend that You guard your anonymity and sensitive information and We encourage users to think carefully about what information about themselves and others they disclose in their profile pages. You can review and revise Your profile information at any time.
c. Affiliated Businesses We Do Not Control. We may work with third-party service providers, and provide You information about their offerings through the Site. We share Personal Information with those third parties in order to enhance their ability to offer and provide you the highest level of service. We may also provide Personal Information to our business partners or other entities with whom we have cooperative relationships so that they can send you promotional and other information and engage in any of the activities described in Section 2 above.
d. Business Transfers and Disclosures. We may share Personal Information with Our parent, affiliates, or subsidiaries. We may sell, transfer or otherwise share some or all of Our assets, including Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
e. Aggregate Data. We aggregate Personal Information of Our members and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes. Such aggregate data does not include information that could be used to identify You personally. We do not disclose certain information, such as Your name, email address, password in such aggregate formats. We may use third-party advertising companies to serve ads on Our behalf. These companies may employ cookies and action tags to measure advertising effectiveness.
7. Accessing, Reviewing, and Changing Your Profilea. After registration You can review the information You submitted during registration. For instructions on how to change the information, contact firstname.lastname@example.org. If you provide less Personal Information, or provide inaccurate Personal Information in order to protect your anonymity, you may not be able to utilize the LookLab Service to its full potential. If you completely remove your Personal Information, your account may be removed or disabled.
c. To protect your privacy and security, we take reasonable steps to verify your identity before granting you account access or making corrections to your information. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES. If You believe your password has been disclosed to third parties or otherwise compromised in any way You should immediately change Your password.
8. Our Commitment to Data Securitya. We are very concerned with safeguarding your information. We employ reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to Us, and you do so at your own risk. Once we receive your transmission of information, We make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
b. If We learn of a security systems breach, We may in certain circumstances attempt to notify you electronically so that you can take appropriate protective steps. Depending on where you live and the circumstances, you may have a legal right to receive notice of a security breach in writing.